As a pastor and Bible teacher, Adrian Rogers was already a veteran of radio and television broadcasting when Love Worth Finding began in 1987. Dr. Rogers said, "People were requesting tapes of the messages, and soon the requests began to grow to the point that we knew God was leading us into a wider ministry." As an extension of his pulpit ministry, Love Worth Finding provided that role and continues today to bring people to Christ and mature them in the faith. This ministry is right in line with Adrian Rogers' commitment and calling to preach the Gospel to the whole world through any means possible.
The 1-hour television broadcasts began on 17 stations, and the 30-minute daily radio broadcasts debuted on 19 radio stations. Today, LWF can be found on 2500+ radio stations and translators. The television broadcast is available to over 90% of television households in the US, and extends around the world into 194 countries. And LWF's digital reach extends to millions of people around the clock and the world each month through our website (lwf.org), our MyLWF app, podcasts, email, and social media. In addition to the multi-media programs, LWF offers books, Bible studies, videos, CDs, and other resources that will encourage and strengthen your daily walk with Jesus Christ.
LWF has been actively expanding its outreach in foreign languages. Since 1996, our Spanish program "EL AMOR QUE VALE" has been airing on radio and has a significant digital presence on the Internet. Additionally, in 2019, the translation resources started into Chinese as "值得的爱" and into Portuguese as "O Amor Verdadeiro". In 2020, the translation began into Romanian as "Dragostea De Mare Preț," and further expansion continues with the addition of Arabic, Bengali, Greek, French, Hindi, Indonesia, Marathi, Russian, and Urdu in 2024. These resources are available to everyone at no cost and are also accessible in these languages through our MyLWF app.
LWF is grateful to God to have been selected to receive the Radio Program of the Year and the Television Program of the Year by the National Religious Broadcasters. In 2022, LWF was also awarded the NRB's Billy Graham Award for Excellence in Christian Communications. The extent of this outreach for our Lord cannot be measured, but we are thankful to see some of the impact with the thousands of letters and emails we receive each month from people whose lives have been touched. Many today still echo praises to God for mending broken lives, saving marriages, and helping people find the joy of a personal relationship with His Son Jesus Christ.
Dr. Rogers said, "I believe God wants us to proclaim the message of salvation in the power of the Holy Spirit by every means possible … That's our commitment at Love Worth Finding." Has that purpose changed since the homegoing of Dr. Rogers? No, God wants us to continue to proclaim the message of salvation. The messenger may be gone, but the message must continue. Millions still have not heard the precious name of Jesus or know His redeeming grace.
Without God working through the prayers and support of many who share our commitment to spreading the Gospel, we simply wouldn't be realizing these blessings. We thank each and every person for the lives being changed for all eternity.
